In a bid to extend its footprint in to non-metros, with a wider portfolio, gaining circulation, building clients, doing innovative brand capital deals and expanding our infrastructure more cost effectively, Bennett, Coleman and Co Ltd (BCCL) has made key changes in its leadership team. The company is also looking to expand its strategic advertising partnership initiatives further and create ‘New Private Treaties’.
As exchange4media reported earlier today, Arunabh Das Sharma has been elevated to President and inducted in the BCCL board.
BCCL has also elevated four of its other senior officials to Executive Presidents for Brands, Audiences, Supply Chain and Brand Capital.
As Executive President for Brands function, Rahul Kansal will continue to look after The Times of India brand. He will also look after BCCL’s expansion strategy into non-metros and also manage the language portfolio.
Sanjeev Vohra, Executive President – Audiences, is mandated to enable “more and better audience aggregation”, while continuing to drive the growth of The Times of India and The Economic Times and relevant language brands into non metros.
As Executive President – Supply Chain, Mohit Jain will manage the complete supply chain network across projects, B&C and production. He will also drive projects and other strategic initiatives at the cost level that will ready BCCL for the next phase of growth.
Sivakumar Sundaram, as Executive President will expand Brand Capital and BCCL’s strategic advertising partnership initiatives further. This new initiative that BCCL will call the New Private Treaties attempts to be yet another economic engine for BCCL.