Top Story


Home >> Media – Print >> Article

BCCL elevates Arunabh Das Sharma to President

Font Size   16
BCCL elevates Arunabh Das Sharma to President

Bennett, Coleman & Co. Ltd (BCCL) has elevated Arunabh Das Sharma to President, effective immediately. With this, Sharma also joins the BCCL board.

As is known, Sharma had begun his stint with the BCCL in April 2011 as Executive President and Advisor Strategic Initiatives, leading Response that comprises the revenue and related functions for BCCL, owner of newspaper brands such as The Times of India and The Economic Times apart from various other leading brands.

Speaking to exchange4media, Sharma said, “For me, this is a vote of confidence that we are in the right direction, doing the correct things.”

On being inducted on the BCCL board, he replied, “It allows me to be involved in the bigger picture of the company and be part of the various new initiatives that BCCL would embark on in days to come.”

Prior to this, Sharma has worked as Senior Director at Whirlpool and Value brands, Whirlpool Corporation, in the United States. He has also worked in companies such as Goodyear, Glaxo Smithkline Consumer Healthcare, Coca-Cola India and ITC.

His appointment was seen as an injection of fresh thought process in the BCCL sales division.

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...