Top Story


Home >> Media – Print >> Article

BBC World gets aggressive with its Boardroom Battles season

Font Size   16
BBC World gets aggressive with its Boardroom Battles season

For its currently running show, 'Boardroom Battles' BBC World has adopted an in-flight campaigning. Targeting international business makers 'Boardroom Battles season', is a programme, which showcase the documented case studies that would be of importance to the management students. The channel is also using the outdoors and the print platform to promote the series.

Says Jane Clancey, Head-Marketing, BBC World, "The Boardroom Battles season is our offering to our core target audience of International business decision makers and the in-flight campaign is a unique approach to directly grab the attention of this audience group." Clancey further adds, "The programmes showcase documented case studies that would be of relevance to management students who are future business decision makers as well, and hence, for the first time, we are also reaching out to the business schools in India as part of our campaign."

Boardroom Battles features 'Dangerous Company', a three-part series looking at some management failures that have led to financial crises. 'Trouble At The Top', a ten-part series which enters the world of big business, examining how bosses steer their way through start-ups, revivals, turnarounds and disasters and 'Back To The Floor', a seven-part series where top bosses return to the shop floor for a week to see what working life in their companies is really like.

And to promote these programmes, BBC world is using Jet Airways for the in flight advertising. It is circulating leaflets with the newspaper everyday on Jet Airways flights targeting the large number of business travellers who are the main viewers for the 'Boardroom Battles' season.

The broader business audience is targeted through a mass media campaign driven by press advertisements in the Sunday editions of The Economic Times and The Statesman with the creative strategy aiming at ensuring tune-ins for the programmes.

BBC World is also addressing another niche audience group for these programmes - Business School students. Posters and leaflets will be placed in the top business schools across India to encourage management students to watch the programmes on the channel.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017