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BBC TopGear celebrates fifth anniversary with a 3D avatar, a first in India

BBC TopGear celebrates fifth anniversary with a 3D avatar, a first in India

Author | exchange4media News Service | Wednesday, Sep 29,2010 7:53 AM

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BBC TopGear celebrates fifth anniversary with a 3D avatar, a first in India

BBC TopGear is all set to celebrate its fifth year in India this October with its special ‘epic’ issue in 3D. TopGear readers and subscribers can enjoy the magazine’s epic journey in all three dimensions using 3D glasses supplied with the magazine. The TopGear magazine reached Indian shores in 2005 through Worldwide Media (WWM), as a joint venture between BBC Worldwide and The Times of India Group.

Tarun Rai, CEO, Worldwide Media, said, “BBC TopGear is for auto enthusiasts. It is for people who ‘enjoy’ cars and bikes. I am happy that the fifth anniversary issue will take their enjoyment to another level, or should I say, to another dimension. For us, bringing out India’s first magazine in 3D is a great way to celebrate TopGear’s five years here.”

TopGear’s fifth anniversary issue features drives that go all the way to rocky, remote Kargil, Darjeeling’s Makaibari tea estates, the Ahmedabad-Vadodara expressway and the outskirts of Aurangabad. As a bonus, the special edition will have two posters – the Lamborghini Murcielago SV and the Ferrari 458 Italia – plus a free DVD of the James Bond hit, ‘Casino Royale’, and a chance to win DVDs of ‘Robin Hood’, ‘Karate Kid’ and ‘Iron Man 2’.

Speaking on the fifth anniversary issue, Girish Karkera, Editor, BBC TopGear India, said, “These five years have gone past really fast, which is not a bad thing for a magazine like ours that has speed as one of its obsessions. With BBC TopGear, we’ve tried to break the stereotype that auto magazines have been traditionally. Not surprisingly, we wanted to go that bit further with this fifth anniversary issue. It’s been hard work putting an issue this size and such content together, but when it brings a smile on your face, we know that all the extra effort has been worth it.”

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