The Bangalore Mirror is re-launching on July 2 in the Southern metro. The issue will be distributed complimentary along with The Times of India for a period of three months. Standalone copies of Bangalore Mirror will also be available priced at Rs 1.50.
Priya Gupta, Vice President, Times Group, said, “The product has been designed as a vibrant, youthful paper for a Banglorean reader, who is more sophisticated, younger and more tech savvy than readers of other cities. In addition, Bangalore Mirror has a base of loyal readers who will continue getting the product on a standalone basis.”
Commenting on the content, Gupta said that the new-look Bangalore Mirror had been designed to make it younger, sharper and more cutting edge, bringing out news from a side of Bangalore that that the reader might not have known to exist. “It will carry spicy stories, juicy gossip and exposes,” she added.
Gupta further said, “Bangalore has a large English-speaking market with an audience that is younger and far more tech savvy, we believe that the Bangalore Mirror is ideally suited for this market and will help grow the market. While the TOI sells more copies than all other English dailies combined in the city, Bangalore Mirror with its differentiated format and content will supplement it to become the clear No. 2 English daily.”
Our typical marketing budget is usually 10 per cent of the topline spend