Top Story

e4m_logo.png

Home >> Media – Print >> Article

Bangalore Mirror all set to don the avatar of a broadsheet daily

01-October-2014
Font Size   16
Bangalore Mirror all set to don the avatar of a broadsheet daily

Bangalore Mirror will be donning a new avatar from 10th October, 2014. Launched in 2007, in a tabloid format, Bangalore Mirror is being changed to a broadsheet to offer more to readers and advertisers alike.

Bangalore Mirror will continue to retain its spirit of a spunky and fearless voice of the city and will offer readers the same excitement in a bigger avatar. The paper will become broad based in terms of content offered, 18-20 pages, with more space dedicated to Nation and other key news sections. Bangalore Mirror has planned a big 360-degree marketing blitzkrieg comprising outdoor, television commercial, sampling, on-ground activation, etc. themed around ‘BIG’ Bangalore Mirror.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...