M S Walia-owned TG Angles Pvt Ltd, which is into real estate, infrastructure and IT, has forayed into the media sphere with the test launch of its news channel Azad News. Veteran journalist Ambikanand Sahay has been appointed as Director-News of Azad News.
The channel plans to initially cater to North India, including Punjab Haryana, Chandigarh, Himachal Pradesh, Jammu and Kashmir, Rajasthan, Western Uttar Pradesh, Delhi and the NCR, and parts of Madhya Pradesh.
The channel plans to make a full-fledged launch by November-end and is busy putting in place its distribution network. Amit Kasaria, Channel Head, Azad News, said, “I personally feel that distribution is the key to success to this field, so we are making lot of efforts towards distribution. If we have a good distribution network, then half the battle is won, because you can reach out to your audience. We are also focusing more on our content and packaging.”
The channel has planned several road shows as part of its promotional activities, in addition to a sizeable amount of spending on hoardings, which would be visible in the Northern states, including Delhi, soon. It has also tied up with Big 92.7 FM for radio promotions.
Meanwhile, commenting on Sahay’s appointment, Kasaria said, “With his (Sahay’s) involvement and vast experience in the media industry, we expect to get a new direction. We are expecting big inputs from his side.”
Sahay has earlier worked with S1, the media venture of the Senior Group Companies, as Head of Editorial and News Operations. The Senior Group Companies are into infrastructure and real estate development business. Sahay had moved to S1 from Sahara Samay in November 2006. He was Senior Vice-President at Sahara Samay. Prior to that, he was with The Times of India since 2003. Sahay began his career with The Statesman in 1972. He moved to The Times of India, Lucknow, as Resident Editor in 1991, and was with the daily for seven years.