Top Story


Home >> Media – Print >> Article

AVS News' daily Absolute India launches today in English & Hindi

Font Size   16
AVS News' daily Absolute India launches today in English & Hindi

AVS News is launching new daily newspaper, Absolute India, in English and Hindi, from Mumbai on October 14, 2013. Both the papers will have an initial print run of over 50,000 copies each.

The group is targeting all media vehicles to promote the new publications. An outdoor campaign has been launched in Mumbai on October 12.

In order to build up the team, the group has got several media veterans on board including Dwijendra Tiwari, Ajay Garg, Kunal M Shah and Sunny Bakshi.

The English daily will have 16 pages and Hindi daily 12 pages.

When asked whether it the right time to enter the market, given the economic conditions, Yogendra Chaturvedi, Managing Director, AVS News replied in the affirmative and said, “There is no standalone entertainment daily newspaper, thus we have an open market. Those who are reading other English newspapers will love to subscribe to Absolute India as we are informative and innovative.”

The English daily will focus on the youth and their likings. More than 70 per cent of the coverage will focus on career, cinema, TV, fashion, lifestyle, sports, corporate world and so on. Along with the focus on light and leisure reading, there will be special coverage on social and political happenings in Mumbai and the nation as well.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking