AVS News is launching new daily newspaper, Absolute India, in English and Hindi, from Mumbai on October 14, 2013. Both the papers will have an initial print run of over 50,000 copies each.
The group is targeting all media vehicles to promote the new publications. An outdoor campaign has been launched in Mumbai on October 12.
In order to build up the team, the group has got several media veterans on board including Dwijendra Tiwari, Ajay Garg, Kunal M Shah and Sunny Bakshi.
The English daily will have 16 pages and Hindi daily 12 pages.
When asked whether it the right time to enter the market, given the economic conditions, Yogendra Chaturvedi, Managing Director, AVS News replied in the affirmative and said, “There is no standalone entertainment daily newspaper, thus we have an open market. Those who are reading other English newspapers will love to subscribe to Absolute India as we are informative and innovative.”
The English daily will focus on the youth and their likings. More than 70 per cent of the coverage will focus on career, cinema, TV, fashion, lifestyle, sports, corporate world and so on. Along with the focus on light and leisure reading, there will be special coverage on social and political happenings in Mumbai and the nation as well.