Automobile Sector sees 10 pc hike in ad volumes in 2006: AdEx study
There was a 10 per cent rise in ad volumes of the Automobile sector in print in 2006 as compared to the previous year. Most of the ad volumes of the Automobile sector belonged to publications from the South zone. Maruti Udyog led the Automobile sector advertising closely followed by Bajaj Auto and Tata Motors in print in 2006.
Our typical marketing budget is usually 10 per cent of the topline spend
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