Top Story

e4m_logo.png

Home >> Media – Print >> Article

Automobile advertising dips 12 per cent in print during 2007

28-January-2008
Font Size   16
Automobile advertising dips 12 per cent in print during 2007

Despite the launch of several new models, automobile advertising in print fell by 12 per cent in 2007 compared to 2006. Maruti Suzuki topped the chart of automobile advertiser in print under the ‘passenger vehicles’ category, while Hyundai i10 topped the chart of new automobile brands launched in print during 2007. Passenger vehicles ads accounted for more that 50 per cent of all automobile advertising in print in 2007.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign