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Autojunction ties up with The Telegraph for co-branded supplement

03-November-2011
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Autojunction ties up with The Telegraph for co-branded supplement

Autojunction.in, the auto eCommerce portal from the eCommerce company mjunction services, is all set to launch a co-branded supplement called the Autojunction. It will be initially launched as a quarterly supplement in the first week of December.

In this unique association, autojunction.in will provide The Telegraph with contents for an exclusive co-branded supplement covering all aspects of the automotive world. The four-page, Autojunction will be a colour supplement will include car reviews, comparison tests, and interviews with renowned industry personalities, travel features, news features and reviews on car accessories news, technology features, motorsport and extensive details on upcoming cars in India. Autojuction will also feature interactive segments like User Review and Ask an Expert column.

The content will be developed by an in-house team of Autojunction and will be available for the free of cost with The Telegraph.

Talking about this strategic alliance, Sumit Chatterjee, Head, autojunction.in, said, “There is a need for quality content generation and an effective medium to reach the auto lovers in India. With the introduction of Autojunction it will leverage the in-depth expertise of autojunction.in and the large reach of The Telegraph to offer diverse, informative, and expert contents to the readers. After looking at the response from Autojunction in Kolktata we might plan for introduction of this feature in other markets.”

 

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