Top Story


Home >> Media – Print >> Article

Auto companies offering freebies to lure customers

Font Size   16
Auto companies offering freebies to lure customers

Following the 19 per cent sales decline in April, auto companies are offering expensive freebies in a bid to lure customers into going ahead with their automobile purchase plans. Major players including Maruti Udyog and Hyundai are taking the lucky draw route to beat the slack in market. On offer are freebies like junkets, car audio systems, gold coins and even cars.

Maruti has introduced a scheme to reward eight customers who buy the Maruti 800 with a free trip for two to Nepal. To and fro air tickets and accommodation for three days and two nights are thrown into the package and the winners will be picked from lots in a weekly lucky draw.

The company is also offering a free Kenwood car audio system, worth about Rs 10,000 on every purchase of the Maruti Omni.

Hyundai, on the other hand, has introduced "dekhte dekhte do lakh", a scheme in celebration of the company nearing two lakh vehicle sales in the country. Under this scheme, customers who buy the Santro or Accent before June 11, will become part of a lucky draw, the winner of which will take home another Hyundai car - a brand new Accent, for free.

According to auto analysts, the "so-called short-term" freebies and subvention schemes will continue to rule the roost till demand for automobiles picks up. With margins already squeezed because of the various subvention schemes in offer. They are left with no other option than to get the customer to the showrooms one way or the other, in order to spur sales.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean