Top Story

e4m_logo.png

Home >> Media – Print >> Article

Auto companies offering freebies to lure customers

02-June-2001
Font Size   16
Auto companies offering freebies to lure customers

Following the 19 per cent sales decline in April, auto companies are offering expensive freebies in a bid to lure customers into going ahead with their automobile purchase plans. Major players including Maruti Udyog and Hyundai are taking the lucky draw route to beat the slack in market. On offer are freebies like junkets, car audio systems, gold coins and even cars.

Maruti has introduced a scheme to reward eight customers who buy the Maruti 800 with a free trip for two to Nepal. To and fro air tickets and accommodation for three days and two nights are thrown into the package and the winners will be picked from lots in a weekly lucky draw.

The company is also offering a free Kenwood car audio system, worth about Rs 10,000 on every purchase of the Maruti Omni.

Hyundai, on the other hand, has introduced "dekhte dekhte do lakh", a scheme in celebration of the company nearing two lakh vehicle sales in the country. Under this scheme, customers who buy the Santro or Accent before June 11, will become part of a lucky draw, the winner of which will take home another Hyundai car - a brand new Accent, for free.

According to auto analysts, the "so-called short-term" freebies and subvention schemes will continue to rule the roost till demand for automobiles picks up. With margins already squeezed because of the various subvention schemes in offer. They are left with no other option than to get the customer to the showrooms one way or the other, in order to spur sales.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business