Top Story


Home >> Media – Print >> Article

Atul Maheswari, MD, Amar Ujala, passes away

Font Size   16
Atul Maheswari, MD, Amar Ujala, passes away

Atul Maheswari, Managing Director, Amar Ujala Publications Ltd, passed away in Gurgaon on January 3, 2011and was cremated in Noida. For the last few days he was admitted in Fortis Hospital after a surgery to treat an intestinal infection. Later, he was shifted to Medicity in Gurgaon, where he passed away. Son of late Murari Lal Maheswari, who had started Amar Ujala newspaper with Doril Lal Agarwal in 1948 from Agra, Atul Maheswari had taken over as MD of the group in 2001.

Remembering the days spent with Maheswari, Shashi Shekhar, Editor-in-Chief, Hindustan, said, “I had worked with him for almost seven years and our relationship was not confined to business alone. I have learned a lot from him. He had a wonderful spiritual modesty and on many occasions, I had seen him getting emotional. He had achieved a lot at a very young age and his contribution to regional journalism is unmatchable. We will always remember him.”

Sunil Mutreja, President – Marketing, Amar Ujala, said, “His demise is a great loss to the organisation. I had worked with him for four years. Apart from a professional, he was a great human being. He just could not see anyone in pain. Even if any agency is in need, he would come out with effective solutions. He was a great visionary of the Indian media industry. He had a clear vision on how to build an organisation. He was very firm on his business and by minimising the unnecessary risks, he would go ahead on the project. He had a fantastic foresight and during the recession period he knew how the newsprint price would fluctuate. He had a great sense of all aspects of the newspaper industry.”

He further said, “I learnt a lot from him and gain editorial knowledge too from him. He had made a major contribution to the Indian print media industry. He built a newspaper completely on unbiased editorial. However, there had been incidents when politician came to him with money to publish their news during the elections. He would always deny upfront. He just used to tell them: ‘if you are doing good for the country, I will publish your news in the front page’. He was a very contented person and never been greedy. He would always stick to his highest editorial values. He had proved how by sticking to the truth one could build a newspaper brand and survive.”

After completing his post graduation in 1979, Maheswari was inducted into the newspaper business and spearheaded various departments such as Circulation, Marketing, Editorial, Production, etc., as a partner. He then graduated to the position of Managing Director after his complete exposure to every aspect of the newspaper business.

Maheswari was also Chairman of the INS regional committee for Uttar Pradesh, apart from being an active member of the IRS, MRUC and CII, and was regularly invited by the government for consultation.

He is survived by his wife and a son and daughter. Maheshwari’s loss is a big loss to the media industry as a gentle giant passes away. We hope and pray that his legacy and the institution he had built in Amar Ujala thrives with time as a tribute to him.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...