It was well planned move by the Chief Minister of New Delhi who managed to appear in every publication to mark the first anniversary of Aam Aadmi Party in power.
The ads released by the Delhi government highlighted the work done by the Chief Minister and the ads were published under the customer connect initiative. Despite the ‘Neta Free’ ads diktat by the Supreme Court, AAP still managed to showcase ads featuring its Chief Minister. The new campaign comes with the slogan ‘Ek Saal Bemisal’. According to media reports the Delhi government has spent Rs 60 crore in last 11 months for its publicity campaign.
It can be recalled that the Supreme Court has banned politicians to publish their photographs in official ads and has only allowed the President, Chief Justice of India and Prime Minister to do so. The matter has been in court for the past few months, and states like West Bengal, Tamil Nadu, Assam, and New Delhi have been pushing for a lift on the ban.
Even the Central Government has made an appeal in the Supreme Court to allow photographs of Chief Ministers and Governors in government ads.