Top Story


Home >> Media – Print >> Article

Arvind Kejriwal manages to grab eyeballs, despite Supreme Court’s ‘Neta Free’ ads order

Font Size   16
Arvind Kejriwal manages to grab eyeballs, despite Supreme Court’s ‘Neta Free’ ads order

It was well planned move by the Chief Minister of New Delhi who managed to appear in every publication to mark the first anniversary of Aam Aadmi Party in power.

The ads released by the Delhi government highlighted the work done by the Chief Minister and the ads were published under the customer connect initiative. Despite the ‘Neta Free’ ads diktat by the Supreme Court, AAP still managed to showcase ads featuring its Chief Minister.  The new campaign comes with the slogan ‘Ek Saal Bemisal’. According to media reports the Delhi government has spent Rs 60 crore in last 11 months for its publicity campaign.

It can be recalled that the Supreme Court has banned politicians to publish their photographs in official ads and has only allowed the President, Chief Justice of India and Prime Minister to do so. The matter has been in court for the past few months, and states like West Bengal, Tamil Nadu, Assam, and New Delhi have been pushing for a lift on the ban.

Even the Central Government has made an appeal in the Supreme Court to allow photographs of Chief Ministers and Governors in government ads.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016