Arpan Publishing, publishers of Marwar, a community and lifestyle magazine, have launched W! Womanpower. The 56 pages offering is as an add-on magazine, which will be distributed, each quarter, along with every issue of Marwar.
According to Amishi Dhanuka of Arpan Publishing: "There is tremendous opportunity and space in the market for women's magazines. But we did not want to launch another one-of-the-kind in the already crowded space of women's magazine. W! Womanpower is targeted at readers of Marwar and other individuals who are seeking to know more on enterprising and successful women. Hence, the editorial content is focused towards the lives and experiences of women achievers." Moreover, adds Dhanuka: "The Marwar magazine is a name synonymous with success and successful people. And it is now only natural that Marwar celebrates the success of women by launching W! Womanpower."
In the first issue, distributed complimentary along with Marwar magazine (with a claimed circulation of 41,000 copies), the magazine features women, who they believe are at ease with their personal and professional life and are a success at both! While Marwar magazine primarily features successful individuals from the Marwari community, W! Womanpower features women from different professional communities & fields-Sulajja Firodia, Shobhaa De, Suhag Khelmani, Sushmita Sen, Sargam Bajaj and Ritu Beri are some of the featured women achievers.
The other offerings from Arpan Publishing include Crosstalk, a monthly magazine for Crossroads, the high profile shopping mall located in Mumbai and Pune. Oberoi City Guide, a bimonthly publication for The Oberoi Hotels, Mumbai. And The Bombay Experience, a Mumbai city travel guide cum magazine.
Since the last 2 years, Marwar, in association with WeddingSutra.com has also been successfully hosting The Mega Wedding Show in Mumbai. The show is an exclusive and multi-faceted platform for consumer brands, designers and wedding vendors to showcase their products and services, and gives brides, grooms and their parents’ great new ideas to plan a wedding.
Our typical marketing budget is usually 10 per cent of the topline spend