The 36th FIPP World Magazine Congress opened in Beijing today and will continue till May 15. More than 1,000 top representatives of the publishing industry from all over the world have assembled to study the development trends, challenges and opportunities facing the magazine industry.
Commonly known as the ‘Olympic Games of the Magazine Industry’, the FIPP World Magazine Congress is held every two years. China is the second Asian country to host this congress following Japan where the Congress was held in 1997.
Donald D Kummerfeld, President and CEO, FIPP, said, “The Olympic Games will be held in Beijing in 2008. The 36th FIPP World Magazine Congress in 2007 is just like the Olympic Games of the magazine industry. I believe Beijing can do the same outstanding job. I sincerely hope that this FIPP Magazine Congress in China will be the most successful one in the history of FIPP.”
Many well-known media figures are participating at the Beijing Congress. Among them are Liu Binjie, Minister of General Administration of Press and Publication, China; Patrick J McGovern, Founder and Chairman, International Data Group, USA; and Masahiro Oga, President and CEO, Shogakukan Inc., Japan, among others.
From India, Aroon Purie, Chairman and Editor-in-Chief, The India Today Group; Pradeep Gupta, CMD and Publisher, CyberMedia; and Vivek Gaur, Executive Director-Sales and Member of management Committee, Living Media India Ltd, are slated to address the Congress.
Purie will be on the panel to discuss ‘Magazines in Developing Markets: Southeast Asia, India and Middle East’; Gupta would be on the panel discussing ‘Business Information: Transition from Publishing to Multimedia Environment’; while Gaur would address the Congress about ‘Expanding Sales Outlets for Magazines and Getting More Efficient Distribution’.
The theme of the 36th Congress is ‘Magazines enrich your world’. Among the topics lined up for discussion are ‘Development strategy for digital publication of traditional magazines’, ‘Commerce and specialised magazines: the transition from traditional publication industry to multimedia’, ‘Increasing the proportion of advertisements in magazines to all advertisements’, ‘The transition of magazines from traditional publication to media services’, ‘The strategic layout for highly efficient distribution of magazines’, ‘The magazine markets of developing countries’, and ‘Changes in the reading tastes and reading habits of magazine readers’, among others.
Currently, around 2,00,000 magazine titles are published worldwide. Founded in 1925, the International Federation of the Periodical Press (FIPP) is the most representative and influential international organisation in this industry, and its members include the world’s leading magazine publishers as well as national and regional organisations. China Periodicals Association joined this federation in October 2000 as the only organisation representing China’s magazine industry.