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Aroma of the ink: Print ad spends for perfumes grows 50%, says AdEx study

19-July-2004
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Aroma of the ink: Print ad spends for perfumes grows 50%, says AdEx study

Ad spends of perfume category on print media shot up by 50% in 2003 over the previous year. The AdEx study shows a seasonal trend with spends peaking in the fourth quarter. HLL emerges as the leading advertiser on print in 2003.

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