Author | exchange4media News Service | Monday, Jul 19,2004 8:01 AM
Ad spends of perfume category on print media shot up by 50% in 2003 over the previous year. The AdEx study shows a seasonal trend with spends peaking in the fourth quarter. HLL emerges as the leading advertiser on print in 2003.
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Media Sales Manager / Asst. Manager Media SalesDiamond Magazines P Ltd.