Top Story


Home >> Media – Print >> Article

Another twist in NRS tale

Font Size   16
Another twist in NRS tale

Flashback November 2003. An article in Hindi daily, Rashtradoot rocked the NRS boat. The article stated that The Times of India was ahead of Hindustan Times in Delhi. A case then was filed by Mapsor Advertising, in which Rashtradoot was made a party along with NRS. Mapsor had filed a petition that as the data has already been leaked by Rashtradoot, NRS 2003, R – 1 report should not be released.

Mapsor and Rashtradoot were on the opposite sides of the fence. But not any more! Rashtradoot has now filed a case against NRSC in Delhi High Court. In a nutshell, the petition stated that those involved in conducting the survey had got annoyed that the report was leaked. The petition also stated that NRS has therefore victimised Rashtradoot by purposely downsizing its readership in their survey report.

Senior advocate Kapil Sibal, who is the advocate for Mapsor as well, appeared for Rashtradoot as well in the suit drawn by his son Akhil Sibal. Sibal stated that another newspaper had been granted interim injunction on the grounds of indiscrepencies and pleaded for a stay on similar grounds.

The interim injunction, passed by the Court noted, “A perusal of the plaint application under consideration and the documents placed on record suggest that there are some factual inaccuracies in the impugned Survey Report prepared by defendant No 1 in regard to the circular/readership of the plaintiff's newspaper… Till further orders, the defendants stand retrained from publishing, circulating or using in any manner whatsoever the survey figures in their report for the year 2003 qua the plaintiff. Order 39 Rule 3 CPC be complied within two days.”

There was no NRSC representation in the court and the injunction was passed ex-parte. The next hearing of the case would now be on 10th March.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...