Anirban Bagchi has been appointed as Publisher of Mid Day Delhi. Bagchi will be replacing Narendra Tripathi, who had recently moved out of the group. A management graduate, Bagchi has worked for nine years in ABP Group in different roles. Later, he worked for three years with India Today Group’s Mega Brand and Readers Digest. He has been associated with Mid Day for the last six months.
Speaking to exchange4media on his new role, Bagchi said, “My clear objective after taking over as Publisher of Delhi Mid Day is to have a visible impact on the minds of the readers of Mid Day and the advertising fraternity.”
He further said that it was also in his agenda to deliver in the aforementioned two constituencies for Mid Day readers and deliver stronger stories which would have an impact on their daily lives. For the advertising fraternity, his goal would be to provide a more effective media delivery platform, and thereby ensure a better ROI for them.
He, however, did admit that it would be a great challenge for him and his team to meet these objectives and to bring the best of content to readers, become the No. 1 tabloid in Delhi NCR, innovate and develop path breaking initiatives, and ensure ROI to advertisers in the shortest possible time. “I am excited and feel fortunate to be promoted to this new role, and to be associated with the brand and its proactive and winning team,” Bagchi stated.