Andhra Jyothi, one of the three Telugu dailies from Andhra Pradesh, will be launching a Telugu news channel in the first quarter of 2009, revealed V Radhakrishna, Managing Director of Amoda Publications Ltd, which is the publisher of Andhra Jyothi. The Group is also planning to foray into Mumbai and Delhi markets.
According to Radhakrishna, “A news channel is on our agenda and we will utilise the infrastructure available with us to launch it. We are also planning to launch editions in Mumbai and Delhi in the first quarter of 2008.”
Currently, there are 21 editions of the daily, 19 of which are published from Andhra Pradesh, and one each from Bangalore and Chennai. The newspaper recently launched an edition in Mahaboob Nagar and set up its 21st printing centre there. Andhra Jyothi claims to have a circulation figure of 4,60,000.
The newspaper has recently undergone a complete makeover, wherein all its 12 pages have been made colour. The newspaper has reportedly invested around Rs 80 crore to double the production capacity, and has plans to increase the circulation by 200,000-250,000 copies in the next eight months.
The newspaper also unleashed a glitzy marketing promotion recently, announcing prizes worth Rs 2 crore. “We are doing this as a token of gratitude to our readers who have patronised Andhra Jyothi and have helped us grow faster over the last five years,” added Radhakrishna.
After a noticeable exit, Andhra Jyothi was re-launched on October 15, 2002 from six centres – Hyderabad, Karimnagar, Vijayawada, Vishakapatnam, Tirupati and Anandhapur. Since its re-launch following Radhakrishna’s takeover of the then defunct publication, the daily has registered substantial growth and is now being published from 21 centres.