Top Story

e4m_logo.png

Home >> Media – Print >> Article

Andhra Jyothi plans Telugu news channel, editions in Mumbai and Delhi

22-November-2007
Font Size   16
Andhra Jyothi plans Telugu news channel, editions in Mumbai and Delhi

Andhra Jyothi, one of the three Telugu dailies from Andhra Pradesh, will be launching a Telugu news channel in the first quarter of 2009, revealed V Radhakrishna, Managing Director of Amoda Publications Ltd, which is the publisher of Andhra Jyothi. The Group is also planning to foray into Mumbai and Delhi markets.

According to Radhakrishna, “A news channel is on our agenda and we will utilise the infrastructure available with us to launch it. We are also planning to launch editions in Mumbai and Delhi in the first quarter of 2008.”

Currently, there are 21 editions of the daily, 19 of which are published from Andhra Pradesh, and one each from Bangalore and Chennai. The newspaper recently launched an edition in Mahaboob Nagar and set up its 21st printing centre there. Andhra Jyothi claims to have a circulation figure of 4,60,000.

The newspaper has recently undergone a complete makeover, wherein all its 12 pages have been made colour. The newspaper has reportedly invested around Rs 80 crore to double the production capacity, and has plans to increase the circulation by 200,000-250,000 copies in the next eight months.

The newspaper also unleashed a glitzy marketing promotion recently, announcing prizes worth Rs 2 crore. “We are doing this as a token of gratitude to our readers who have patronised Andhra Jyothi and have helped us grow faster over the last five years,” added Radhakrishna.

After a noticeable exit, Andhra Jyothi was re-launched on October 15, 2002 from six centres – Hyderabad, Karimnagar, Vijayawada, Vishakapatnam, Tirupati and Anandhapur. Since its re-launch following Radhakrishna’s takeover of the then defunct publication, the daily has registered substantial growth and is now being published from 21 centres.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business