As Ananda Vikatan gears up to enter its 86th year in the Tamil publishing space, the group has planned to come out with six consecutive 3D issues to mark the occasion. This is not the first time that the group is experimenting with 3D issue; Ananda Vikatan had launched its first 3D edition in June 2005.
The group is investing close to Rs 2 crore in the creation and promotion of the 3D issues over the next six weeks. Readers will be provided with 3D glasses along with the magazine issues. However, the cover price of the magazine will remain unchanged for the special editions. Ananda Vikatan, which currently prints 4 lakh copies of the magazine, plans to increase the print run for the 3D issues in anticipation of a surge in demand.
Commenting on the 3D issues, Pravin Menon, National Head - Ad Sales, Vikatan Group said, “We have always excited our readers with content that’s relevant to them. We have planned some exciting and new innovations to engage with our readers, starting with the six 3D issues.”
Meanwhile, Ananda Vikatan has been conducting events across Tamil Nadu in a bid to engage its readers. Currently B2C and B2B campaigns are underway, with print, television and outdoor ads in the pipeline. The 3D issues will also be promoted on social media and as well as the group website, Vikatan.com.
Sathya and PVP have been roped in as sponsors for the first three 3D issues.