Top Story


Home >> Media – Print >> Article

Analysis of Automobile advertising in Print during Jan-Sept 2006: AdEx study

Font Size   16
Analysis of Automobile advertising in Print during Jan-Sept 2006: AdEx study

24% growth in Automobile Print advertising saw a 24 per cent jump in Jan–Sept 2006, with a nearly equal share of advertising by Two-wheelers and Cars/Jeeps. The advertising was skewed towards General Interest newspapers. Bajaj Auto topped Automobile advertising in Newspapers while in Magazines ‘Maruti Udyog’ had the highest share.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.