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An overview of Print advertising of Aerated Soft Drinks in 2005: AdEx study

17-April-2006
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An overview of Print advertising of Aerated Soft Drinks in 2005: AdEx study

In 2005 there was a 23 per cent drop in print advertising by aerated soft drinks brands. While Pepsi was the biggest advertiser with 26 per cent share of ad spends, Mirinda Lemon lead in Print Innovations.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.