An overview of Print advertising of Aerated Soft Drinks in 2005: AdEx study
In 2005 there was a 23 per cent drop in print advertising by aerated soft drinks brands. While Pepsi was the biggest advertiser with 26 per cent share of ad spends, Mirinda Lemon lead in Print Innovations.
Our typical marketing budget is usually 10 per cent of the topline spend
Perfumes are invisible and these new ads from Skinn create a story out of this