Top Story


Home >> Media – Print >> Article

Amul's national ice-cream launch on cards

Font Size   16
Amul's national ice-cream launch on cards

Amul is currently the second-largest player in the ice-cream market with Hindustan Lever being the leader. Ice-creams currently contribute around Rs 125 crore to the company's total turnover.

The company has entered into a deal with the Rs 200 crore Mangalore-based Campco, a co-operative of arecanut and cocoa farmers in Karnataka and Kerala.

The alliance will give Amul access to an additional 3,000 tonnes of cocoa beans and expand its chocolate business, tripling its current capacity of 1,500 tonnes. The total sugar-boiled confectionery market in India is estimated to be around 80,000 tonnes in volume terms and Rs 700 crore in value terms.

Nutrine is the leader in the confectionery market with a 25 per cent market share followed by EID Parry's with 23 per cent and Cadbury's with a five per cent share, analysts said.


We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers