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Amul plans to launch slew of new products

08-December-2001
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Amul plans to launch slew of new products

Gujarat Cooperative Milk Marketing Federation, India's largest milk products manufacturer, will launch a slew of new products in its bid to transform itself into a processed foods major.

GCMMF, which owns the popular Amul brand, will introduce processed pizzas, packaged soups and toffee in the next two months and plans to gradually foray into packaged coffee and tea.

GCMMF's current product portfolio includes butter, cheese, ice cream, chocolates, baby food and packaged milk.

Many of the products from the cooperative, popularly known as Amul, are in direct competition with those from established players such as Hindustan Lever, Britannia Industries and Nestle India.

According to industry sources, the frozen pizzas would be priced at Rs 25 and would be made at a new factory being put up by Mother Dairy, at an investment of Rs 20 crore.

The cooperative -- which already has a substantial presence in ice cream, chocolate and infant food -- has in recent months opened more than 1,800 outlets across 20 cities to sell pizzas.

GCMMF had a turnover of Rs 2258 crore in the year ending March 2001. With Amul's sales in the year ending March 2002 would over Rs 2500 crore.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.