Top Story


Home >> Media – Print >> Article

Amul plans to launch slew of new products

Font Size   16
Amul plans to launch slew of new products

Gujarat Cooperative Milk Marketing Federation, India's largest milk products manufacturer, will launch a slew of new products in its bid to transform itself into a processed foods major.

GCMMF, which owns the popular Amul brand, will introduce processed pizzas, packaged soups and toffee in the next two months and plans to gradually foray into packaged coffee and tea.

GCMMF's current product portfolio includes butter, cheese, ice cream, chocolates, baby food and packaged milk.

Many of the products from the cooperative, popularly known as Amul, are in direct competition with those from established players such as Hindustan Lever, Britannia Industries and Nestle India.

According to industry sources, the frozen pizzas would be priced at Rs 25 and would be made at a new factory being put up by Mother Dairy, at an investment of Rs 20 crore.

The cooperative -- which already has a substantial presence in ice cream, chocolate and infant food -- has in recent months opened more than 1,800 outlets across 20 cities to sell pizzas.

GCMMF had a turnover of Rs 2258 crore in the year ending March 2001. With Amul's sales in the year ending March 2002 would over Rs 2500 crore.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.