Top Story


Home >> Media – Print >> Article

Amul plans to beat HLL in the ice cream business

Font Size   16
Amul plans to beat HLL in the ice cream business

As part of its ambitious plans to beat arch-rival HLL in the ice-cream business, the Gujarat Cooperative Milk Marketing Federation (GCMMF), which sells its products under Amul brand, is setting up three more manufacturing facilities to raise its total capacity by a substantial 40 per cent. Buoyed by the surging sales of Amul ice cream GCMMF has set a single point agenda for 2001-02: to match HLL’s 40 per cent market share.

At present Amul has a 27 per cent market share in the 60 million litres a year organised market. While one plant will be set up somewhere close to Delhi, second one will be set up in Madhya Pradesh to cater to the eastern and central regions. A third plant will be set up in Kolkata to cater to the West Bengal market.

Though Amul is already, selling its ice-creams in the northern market, setting up a full-fledged unit there makes it more viable to service the region. Though Amul will not sell its ice cream in Delhi as per a mutual agreement with Mother Dairy, it will be in a better position to cater to markets of Uttar Pradesh, Bihar, Rajasthan, Punjab and Haryana.

At present, GCMMF has three ice-cream plants in Gujarat and one each in Delhi and Maharashtra and Karnataka. With the three new plants in place, Amul will be covering the entire country except the NorthEast, Delhi and part of Andhra Pradesh.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship