Top Story


Home >> Media – Print >> Article

Amul plan to set up fast-food chain

Font Size   16
Amul plan to set up fast-food chain

Amul plans to to open a chain of fast-food outlets using its recent foray into pizza market as the platform. The cooperative major is considering a series of initiatives including marketing its own branded sugar, tea and coffee or setting up a network of vending machines for the beverages.

Gujarat Cooperative Milk Marketing Federation (Amul) managing director B M Vyas said with deep-freezing facilities in place, the cooperative should be able to prepare and market its own foodstuffs, and for this purpose a nationwide chain of outlets was likely to be in place by 2004.

Vyas said once the pizzas sales network gets into full swing, other food items such as 'paranthas' will be rolled out and a complete menu prepared for the proposed outlets.

There are already a large number of people interested in selling food products with Amul brand name as has been experienced in case of pizzas.

Amul at present is giving top priority to total quality management and training its personnel for new skills.

Various management concepts such as 'Kaizen', housekeeping and small group activity have been deployed to improve efficiency.

In Amul quality circle, all wholesale dealers meet once a month at more than 200 locations across the country as part of quality movement by all the service providers.

The concept of total quality management was also being taken to the farmer to develop internal competencies required to transform village societies to modern management systems, he added.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking