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Amul plan to set up fast-food chain

16-November-2001
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Amul plan to set up fast-food chain

Amul plans to to open a chain of fast-food outlets using its recent foray into pizza market as the platform. The cooperative major is considering a series of initiatives including marketing its own branded sugar, tea and coffee or setting up a network of vending machines for the beverages.

Gujarat Cooperative Milk Marketing Federation (Amul) managing director B M Vyas said with deep-freezing facilities in place, the cooperative should be able to prepare and market its own foodstuffs, and for this purpose a nationwide chain of outlets was likely to be in place by 2004.

Vyas said once the pizzas sales network gets into full swing, other food items such as 'paranthas' will be rolled out and a complete menu prepared for the proposed outlets.

There are already a large number of people interested in selling food products with Amul brand name as has been experienced in case of pizzas.

Amul at present is giving top priority to total quality management and training its personnel for new skills.

Various management concepts such as 'Kaizen', housekeeping and small group activity have been deployed to improve efficiency.

In Amul quality circle, all wholesale dealers meet once a month at more than 200 locations across the country as part of quality movement by all the service providers.

The concept of total quality management was also being taken to the farmer to develop internal competencies required to transform village societies to modern management systems, he added.

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