Amitava Bhattacharya has joined HT Media Limited as Business Head – East & Central Region. As part of HT Media's ongoing strategy of maximising revenue opportunities presented by Tier II Markets, Bhattacharya’s responsibilities would include managing the units at Kolkata, MP- CG and Rajasthan. He will be based out of Kolkata and as an additional responsibility, Bhattacharya would also have functional overview of the English Print business coming out of Bihar, Jharkhand, UP markets.
Bhattacharya has extensive media Sales experience, which includes 22 years with The Times Group (BCCL) where he was part of TOI’s 2001 edition launch in Kolkata and Ei Samay in 2012. In his other assignments, he has been the EVP & Business Head - East at Zee Media and has handled the relaunch of Zee 24 Ghanta and their two new channel launches in Zee Puruvaiya and Zee Kalinga in 2014.