Top Story

e4m_logo.png

Home >> Media – Print >> Article

Amar Ujala to launch Hindi weekly ‘Yuvan’ from Kanpur today

24-January-2011
Font Size   16
Share
Amar Ujala to launch Hindi weekly ‘Yuvan’ from Kanpur today

Along the lines of its education project, Amar Ujala is set to launch its weekly Hindi youth centric newspaper ‘Yuvan’ on January 24, 2011, from Kanpur, known as the education hub of Uttar Pradesh. Priced nominally at Rs 5, ‘Yuvan’ will be available only in schools and colleges.

Speaking on this initiative, Yashwant Vyas, Consulting Editor, New Projects, Amar Ujala, said, “‘Yuvan’ is targeted at the youth studying in Hindi medium schools of Kanpur. It will carry content, which will shape their future. We will be giving opportunities to some of the students of various schools and colleges to work as student reporters for the newspaper. In the first phase, ‘Yuvan’ will be available in 150 schools of the city. Soon, we will organise various workshops for youth awareness.”

The newspaper will follow a subscription based revenue model. For the first four months, the newspaper will be available for Rs 50. ‘Yuvan’, which wil be in all colour, will carry a total of 24 pages.
 

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems