Top Story

e4m_logo.png

Home >> Media – Print >> Article

Amar Ujala launches 'SELECT' for young readers on the go

24-January-2017
Font Size   16
Amar Ujala launches 'SELECT' for young readers on the go

After Amar Ujala TV, Amar Ujala has launched its new offering ‘SELECT’ in Lucknow for young readers on the go. ‘SELECT’ will be available in non-metro markets like Lucknow, Kanpur, Agra, Allahabad, Varanasi, Bareilly and Gorakhpur.

From local news, exclusives, what’s hot and what’s not, sports, lifestyle and trends, Amar Ujala Select offers a wide variety of news for the upmarket reader. Brand ‘Select’ aims to engage with young upwardly mobile readers with daily curated content.

The latest product from Amar Ujala, Select, is a tribute to Lucknow city where Amar Ujala has attained numero uno status three times in a row with a certified circulation of 2,04,745 copies as per the certificate issued by Audit Bureau of Circulation, January to June 2016, and owns 59 per cent of those who subscribe to Amar Ujala belonging to SEC A & B in Lucknow. (source: study done by Hansa Research in November 2016).

With digital publishing gaining momentum, Select, the latest offering from the house of Amar Ujala was a natural move to cater to the 21st century internet and e-commerce oriented reader who is looking for news on the go.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India