Top Story


Home >> Media – Print >> Article

Amar Ujala launches Nainital edition today

Font Size   16
Amar Ujala launches Nainital edition today

Leading Hindi daily Amar Ujala is launching its Nainital edition today, on June 28. This would help the group consolidate its leadership in Uttaranchal where with 62% penetration of any daily reach, Amar Ujala has an overall readership of 10.30 lacs, informs an official statement.

As the release describes, the need of launching a second edition in Nainital is perpetuated by the fact that Garhwal and Kumaon are two distinctive clusters of Uttaranchal. The Garhwal region was by far reached through Dehradun, while the Kumaon region could not be geographically configured through Dehradun edition, hence the need to cater to the local aspirations perpetuated a demand resulting into the launch of daily for Kumaon Region.

Looking into the demand and supply aspects, one would find currently on an estimated adult literate population of 61 lacs, only 16.56 lacs i.e. only 27% are being reached by any daily. While English daily with a mere 0.71 lacs i.e. 4% reach of any daily have a negligible presence, therefore the growth will be forthcoming in leaps & bounds for a Hindi daily in the region. The potential is immense and as a leader ‘Amar Ujala’ has to carve out this initiative.

Out of the total estimate population of 41 lacs who can read a Hindi daily in Uttaranchal, only 26.8% i.e. 16.37 lacs are reading any Hindi daily. A demand potential of 60% exists in this region. It is here that we see growths coming in & therefore the 2nd edition in Uttaranchal to ensure reach in two distinctive wings of Uttaranchal i.e. Garhwal & Kumaon region.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems