Top Story

e4m_logo.png

Home >> Media – Print >> Article

Amar Ujala is no.1 newspaper in UP and Uttarakhand, finds Audit Bureau of Circulations report

17-April-2017
Font Size   16
Share
Amar Ujala is no.1 newspaper in UP and Uttarakhand, finds Audit Bureau of Circulations report

As per the latest findings of the Audit Bureau of Circulations (ABC) July to December 2016, Amar Ujala has yet again become the no. 1 newspaper of Uttar Pradesh (UP) and Uttarakhand with 22,57,323 copies (including 2,88,280 variant copies) and 2,62,760 copies, respectively. Amar Ujala has left Dainik Jagran behind by 62,065 copies in UP and 71,210 copies in Uttarakhand, as per ABC’s findings.

One of the most important aspects of Amar Ujala’s growth story has been consistent leadership in the key market of Lucknow city with 1,96,184 copies. ABC’s findings also state that Agra (90,108 copies including variant 10,610), Allahabad (1,02,096 copies including variant 46,119), Bareilly (62,935 copies including variant 3,928) and Moradabad (50,370 copies) are the other prominent markets of Uttar Pradesh where Amar Ujala has been at a consistent number 1 position in addition to Uttarakhand, Dehradun (1,64,843 copies) and Nainital (97,917 copies).

The dual strategy of growing high-value readership through skilful use of social media and expanding readership base in non-premium segments has not only helped the readership growth but has also helped Amar Ujala achieve a multiplier effect for their advertising spends. 

“Non-city aspirational youth is now the holy grail of advertisers. Our product, content, and marketing plan is about connecting this audience through a continuous engagement process. Expansion in Hindi language readership and increased traction in advertising in the fast growing smaller towns of our footprint have helped us reach the circulation numbers at this level,” says Probal Ghosal, Director, Amar Ujala. “Our circulation strategy has been to grow in cities with value readers at the same time reaching on to places where people consume branded/semi-branded products,” he adds.

With a focused circulation strategy to reach high-value audiences and strong packaging of news and analysis has given Amar Ujala a clear edge over its rivals.

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline