According to the ABC survey, in January to June – 2013, Amar Ujala recorded a growth of 18.82% within the top 10 newspapers from the country and managed a top position in terms of growth rate in the industry. This trend is indicative of two notable facts that metro-centric media watchers cannot afford to ignore any more: first, of the heartlands where the market growth is coming from, and second, of the story of a resurgent Hindi brand.
According to the latest findings for the period January to June – 2014, Amar Ujala is ahead by 53% in Uttar Pradesh and Uttarakhand combined vis-a-vis competition.
Other than consolidating its position in traditional markets, Amar Ujala is also venturing into new markets and establishing itself as a market leader. For example, last year Amar Ujala launched its 19th edition in Rohtak, Haryana and within a year the edition has been able to build a base of almost 2 lakh copies being circulated daily.
Virender Pathnia, AVP, Circulation, Amar Ujala said, “This growth has been a culmination of a dedicated effort by the team operating at ground level. We hope to maintain the same effort and grow in many folds in the near future.”
According to Rajiv Kentel, Vice President, Media Solutions, “Our business partners and clients acknowledge our growth and are also aware of the market conditions. Their faith & trust in the brand, acknowledgement of systems and policies of the group, is evident from their growing spends with the group evey year.”