Hindi magazine Safalta, from the stable of Amar Ujala, is set to hit newsstands on August 1, 2011. The magazine will cater to the needs of a large audience of readers who will be appearing for various competitive exams. Priced at Rs 60, the magazine will have a total of 180 pages. The circulation of the magazine is estimated to be 1 lakh copies.
The all-colour magazine will include sections like detailed Current Affairs articles on International topics, India & the World, Economy, Science, Sports, Achievements and Culture. Also, special features on International Affairs, Geography, Environment, Constitution and History. Apart from this, the magazine will also carry various competitive exams’ question papers, details of employment, admission to various courses and exams, Open Forum wherein readers can give their views and seek advice. Detailed essays on a given subject and Group Discussions will be the key elements of the magazine.
The magazine will be distributed in states including Uttar Pradesh, Uttaranchal, Himachal, Jammu, Punjab, Haryana, Bihar, Jharkhand, Rajasthan, Gujarat and Maharashtra.
An official release from the group stated that starting from July 27, the group would come out with heavy campaigning for the promotion of the magazine. The total budget allocated for campaigning in the first phase is Rs 3 crore. The group has taken all leading Hindi publications in all Safalta-operating markets that include Hindustan in Bihar and Jharkhand, Bhaskar Group in Rajasthan, Madhya Pradesh, Gujarat and Jharkhand and Amar Ujala in Uttar Pradesh, Uttrakhand, Jammu and Himachal Pradesh.
Campaigning on radio will go on-air from August 1. The chosen stations are Big FM and Radio Mirchi. The second phase of the campaign will take the activation, web and TV commercial route.