After launching its ‘Compact’ edition in Gorakhpur on April 1, Amar Ujala is set to launch in Bareilly on April 9. The tabloid size newspaper, priced at Rs 1, is targeted at the 20-25 age group, who cannot afford a mainline newspaper, but are keen to get updated with latest news. The Group plans to further fortify its presence in Uttar Pradesh with forays into the Moradabad, Aligarh and Haldwani markets.
Speaking on the content of the Compact, Sunil Mutreja, President - Marketing, Amar Ujala, explained, “The Compact is designed to give news in a precise way to the consumers. It carries 20 pages, out of which, 12 pages are devoted to local news. However, a fair amount of focus is being given on national and international issues as well. In the business news domain, apart from national news, the Compact also focuses on local business. Each city edition has a local flavour that can bind local readers easily.”
The Group claims to have achieved the target of 65,000 copies of the Amar Ujala ‘Compact’ in Kanpur; 85,000 in Allahabad; 40,000 in Varanasi; 25,000 in Agra; 15,000 in Meerut and 10,000 in Dehradun.
Mutreja further said that readers who were reading the ‘Compact’ could convert into Amar Ujala mainline newspaper consumers after a few years. The Aligarh edition would be the last launch of the ‘Compact’ in Uttar Pradesh. Apart from Uttrakhand, Amar Ujala has no further plans to launch the ‘Compact’ in any other state.