Top Story


Home >> Media – Print >> Article

Alok Mehta appointed Hindi Outlook editor

Font Size   16
Alok Mehta appointed Hindi Outlook editor

Alok Mehta editor of Hindi daily Dainik Bhaskar, will be joining the Outlook group from August 1. He has been appointed editor of Groups new Hindi weekly scheduled to be launched in September.

Hindi Outlook will be the fourth publication of the group that brings out the English news weekly Outlook, personal finance magazine Intelligent Investor and travel magazine Traveller. It will give a head on competition to Hindi India Today, the only Hindi news weekly which is more or less a translation of English India Today.

The 64 page all colour Hindi Outlook will have its individual identity, with only about 20% of content drawn from English Outlook. Says Alok Mehta “Hindi Outlook is a serious attempt to fill the void created by the closure of Ravivar, Maya, Saptahik Hindustan, Hindi Sunday Mail and Sunday Observer.”

The new weekly will focus on the Hindi belt. “Out effort will be to make the magazine more Hindi reader friendly. Besides politics and economy we will cover literature, health & lifestyle and social issues. Investigative stories will be another hallmark of the magazine that will truly mirror the aspiration of the Hindi readers,” adds Mehta, who brings with him rich experience of working with reputed weeklies, Saptahik Hindustan from Hindustan Times group and Dinman from The Times of India group.


Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016