Ajay Shukla has joined the India Today Group as the Publishing Director of Reader's Digest. Ajay comes in from ABN AMRO Bank and will take over from Sanjay Johri who is currently managing the Reader's Digest business at the recently acquired Reader's Digest.
The India Today group had acquired the publishing rights of the popular Readers Digest in India three and a half months back from the Tatas. As per an arrangement Indian Reader's Digest is now published by Living Media India Ltd. under a licence granted by the Reader's Digest Association, Inc., Proprietor of the Reader's Digest trademark.
Sanjay Johri, who has been with the Digest since 1979 (Managing Director, since 1996), a graduate of the Delhi School of Economics and a Tata Administrative Services (TAS) officer is likely to take up a senior position with the Tata’s soon.
Readers’ Digest in India has built a successful media brand through direct mailing, using right statistical sampling methods and selection of target groups through reader referrals.