Top Story


Home >> Media – Print >> Article

Airline sector advertising in print drops 17 pc in Jan-Apr ’09: AdEx Analysis

Font Size   16
Airline sector advertising in print drops 17 pc in Jan-Apr ’09: AdEx Analysis

Airline sector advertising in print dipped 17 percent during January-April 2009, as compared to January-April 2008. International airlines contributed a high share of airline sector advertising in print during this period, witnessing a 23 percent growth in print ad volumes. On the other hand, print ad volumes of domestic airlines fell by 70 percent.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO