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Airline sector advertising in print drops 17 pc in Jan-Apr ’09: AdEx Analysis

01-June-2009
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Airline sector advertising in print drops 17 pc in Jan-Apr ’09: AdEx Analysis

Airline sector advertising in print dipped 17 percent during January-April 2009, as compared to January-April 2008. International airlines contributed a high share of airline sector advertising in print during this period, witnessing a 23 percent growth in print ad volumes. On the other hand, print ad volumes of domestic airlines fell by 70 percent.

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