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Airline advertising in print take flight in 2007

25-February-2008
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Airline advertising in print take flight in 2007

The airline sector was quite active in print advertising during 2007, registering a 23 per cent growth over 2006. Domestic airlines garnered 69 per cent share of the airline sector advertising in print in 2007 with Air India and Deccan leading the pack. Emirates Airlines was the top advertisers among the international airlines.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.