Top Story


Home >> Media – Print >> Article

Airbus global ads fuel battle for the skies

Font Size   16
Airbus global ads fuel battle for the skies

European aircraft consortium Airbus is launching a global branding campaign with a series of TV, press and outdoor ads coordinated by Havas Advertising's Euro RSCG Corporate, Paris.

The $6 million campaign is the first in a saga aimed at increasing Airbus' role as the principal competitor to U.S.-based Boeing for supremacy in the world's skies. The centerpiece of the global campaign, set to launch on June 18, the 60-second English-language TV spot introduces the new Airbus marketing concept: "Travel in Peace."

The spot -- slated for initial broadcast in June and July on international cable TV stations popular with business travellers including BBC World, CNN, CNBC and Star World -- juxtaposes the chaotic pace and wide scope of daily activities in a large metropolitan city with the relative calm aboard an Airbus aircraft.

The "Travel in Peace" concept will jump to press and outdoor media in September as part of a follow-up campaign for the Airbus A340 aircraft.

The print ads, created by Euro RSCG Wnek Gosper, London, under the direction of Euro RSCG Corporate, will run parallel to a French broadcast of the TV spot. Euro RSCG has brought out its big guns for the new Airbus work. Euro RSCG Corporate CEO Stephane Fouks is serving as account manager, while Havas' creative guru, Jacques Seguela, is personally supervising international creative work.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

The campaign has urged all women to go for an early detection of breast cancer.

The sticky banner appears to show up in YouTube pre-roll ads of other brands, like a standard in-video banner. And the adhesive power of the banner is so strong, that even the characters in the ads ca...

Conceptualized and executed by GREY Group, the latest campaign for ENO demonstrates how the sudden onset of acidity can not only disrupt an otherwise fun moment, but has the potential to derail the ce...