Top Story


Home >> Media – Print >> Article

Airbus global ads fuel battle for the skies

Font Size   16
Airbus global ads fuel battle for the skies

European aircraft consortium Airbus is launching a global branding campaign with a series of TV, press and outdoor ads coordinated by Havas Advertising's Euro RSCG Corporate, Paris.

The $6 million campaign is the first in a saga aimed at increasing Airbus' role as the principal competitor to U.S.-based Boeing for supremacy in the world's skies. The centerpiece of the global campaign, set to launch on June 18, the 60-second English-language TV spot introduces the new Airbus marketing concept: "Travel in Peace."

The spot -- slated for initial broadcast in June and July on international cable TV stations popular with business travellers including BBC World, CNN, CNBC and Star World -- juxtaposes the chaotic pace and wide scope of daily activities in a large metropolitan city with the relative calm aboard an Airbus aircraft.

The "Travel in Peace" concept will jump to press and outdoor media in September as part of a follow-up campaign for the Airbus A340 aircraft.

The print ads, created by Euro RSCG Wnek Gosper, London, under the direction of Euro RSCG Corporate, will run parallel to a French broadcast of the TV spot. Euro RSCG has brought out its big guns for the new Airbus work. Euro RSCG Corporate CEO Stephane Fouks is serving as account manager, while Havas' creative guru, Jacques Seguela, is personally supervising international creative work.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by