Top Story


Home >> Media – Print >> Article

Air-conditioners advertising in Print grew 6% in 2004: AdEx

Font Size   16
Air-conditioners advertising in Print grew 6% in 2004: AdEx

Perhaps keeping in view the climatic variations across regions, Delhi publications got maximum advertising from the Top 5 spenders in the air-conditioners category who accounted for 70 per cent of the ad spends. The peak advertising was witnessed in April 2004.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

We list a few important stories that you may have missed in the week gone by

Launch two new campaigns Goodknight #ChildrensPlayDay and Godrej protekt #SayNoToNo to encourage parents to spend quality time with kids

The campaign creatively explores the unrealistic demands of perfection that the society places on a young girl