Top Story

e4m_logo.png

Home >> Media – Print >> Article

AIM appeals to Reddy for fair treatment to magazines

29-January-2005
Font Size   16
Share
AIM appeals to Reddy for fair treatment to magazines

The Association of Indian Magazines (AIM) has written to Minister of Information and Broadcasting Jaipal Reddy, drawing his attention to the need for a unified representation of the magazine industry.

In a letter to the ministry on January 21, 2005, Paresh Nath of Delhi Press Patra Prakashan and President, AIM, said, “We welcome the ministry’s decision to constitute a Rate Structure Committee under the Chairmanship of J.K. Puri. However, we would like to point out that the magazines should be considered separately and the formula finalised for the dailies should not be implemented on magazines suo moto.”

Stressing that the magazines are different from dailies and they need good representation, he stated in the letter, “Magazines are printed in colour and use better quality paper. They have additional costs of delivery to sellers and subscribers across the country. Also, their periodicity while limits the large number of ads, they promote and spread the message to wider section of people.”

Nath said, “We request you to inform the DAVP and the Chairman, Rate Structure Committee, to give a separate hearing to the magazine publishers so that the rate structure can also be made rational.”

Of the total ad spend of around Rs 11,000-12,000 crore, about Rs 5,000-6,000 crore goes to print media, added Nath

“Magazines only get around Rs 300 crore. We are reaching a very large number of readers, yet we have not been able to project ourselves well, which is the reason magazines have not been getting the desired attention,” he told exchange4media earlier.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship