Businessworld launched the latest title from its whitebook series, the SME Whitebook 2009-2010 at an event held in Delhi on June 18. The book was released by Salman Khurshid, Minister of State, Independent charge, Corporate Affairs and Minority Affairs.
Addressing the crowd he said, “SMEs are making a silent transition into being a huge mover in the big world of competition. SMEs are facing an enormous challenge especially in the area of exports. But we as government are making all efforts to demystify the system so that the average Indian SME can become a serious industrialist.”
On the launch occasion, DD Purkayastha, Managing Director and CEO, ABP Group in his welcome address said, “The SME Whitebook 2010 is a book that every small and medium enterprise can use for reference at all times. SMEs need to form strategies to develop capacities and competencies, an effective method to assess customer needs and continually re-evaluate organizational functions. Moreover, clarity of vision is needed, which is a challenge for SME players. Hence, the publication of the SME Whitebook 2009-2010 is timely and fills in a much needed gap.”
The launch began with a panel discussion on SMEs: The Challenges Ahead. The panel included captains of industry - Sudip Bandyopadhyay, MD, Reliance Money, Satyen Vyas, Director, Dell India and Anil Bharadwaj, Secretary General, FISME.
Deputy Editor of Businessworld and well-known SME expert, Rajeev Dubey moderated the event.