Top Story

e4m_logo.png

Home >> Media – Print >> Article

Aggrieved publishers mull legal action against IRS 2013 revalidation

26-August-2014
Font Size   16
Share
Aggrieved publishers mull legal action against IRS 2013 revalidation

The Media Research User Council (MRUC) may have quietly wrapped up the Q1 survey for IRS 2014 and lifted the abeyance on 2013 data, the aggrieved publishers are not giving in that easily.   

The revalidation has once again split the industry right down the middle, with one section deciding to move on, and the other, refusing to accept it. The 18 big-ticket publishers who had rejected IRS 2013 on grounds of inaccuracy included  BCCL, Dainik Bhaskar Group, ABP and The Hindu. Dainik Bhaskar and DNA even took matters to court. The English daily had stated in its January 29, 2014 edition, “DNA contests data presented by MRUC, there’s a clear mismatch between survey figures and our database. DNA has a robust subscription base and we have names, contact numbers, and addresses of most of our readers, who have opted for a paid subscription scheme. This also shows our loyal reader database, which is extremely stable we would, therefore, like to know the basis of the readings.”

exchange4media has learnt that this time too, some of the publishers who have not fared well in the 2013 Survey, are planning to go to court against the revalidation. After losing out on advertising revenue for more than a year due to the unavailability of the data, they are not willing to let the same data affect their business this year as well. 

As far as the MRUC is concerned, it would be nothing new. In the past, regional newspapers have dragged it to court over controversial data. In fact in 2008, Oriya daily Pragativadi had filed a legal suit against  MRUC for reflecting incorrect circulation figures.

Revalidation wasn’t probably the best way to deal with the contentious issue of credibility, and it took a lot of time, newspapers and advertisers have been forced to continue with the numbers.

The publishers we spoke to have also indicated that they are increasingly looking at ABC as a viable, less contentious and more accurate measure of circulation data.
 

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India