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After pizza, Amul plans to sell sugar

11-January-2002
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After pizza, Amul plans to sell sugar

The Gujarat Cooperative Milk Marketing Federation is planning a foray into the branded sugar segment. The cooperative dairy major is currently in talks with the National Federation of Cooperative Sugar Factories Ltd (NFCSFL) for the proposed venture.

The NFCSFL represents the interests of cooperative sugar mills, which account for around 55 per cent of the total sugar produced in the country.

According to NFCSL the talks with Amul were currently focused around using the latter's extensive marketing network of 3,000 distributors and five lakh retailers spread all over the country. The branded sugar segment already includes names such as Modi and Dhampur, which are produced by mills in the private sector.

Amul already has such an arrangement for its Dhara brand of edible oil segment, wherein the oil is sourced from various State-level oilseed growers federations.

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