Tamil dailies are finding a new lucrative market in Mumbai. A day after Daily Thanthi announced its Mumbai edition, Dinakaran, the largest circulated Tamil daily, has also announced an edition in Mumbai, which will hit newsstands on September 5. Like other editions of the paper, the all-colour Mumbai edition will also be priced at Rs 2.
The Mumbai edition would be the third edition of the daily outside Tamil Nadu, the other two being Bangalore and Pondicherry, and 11th edition in all.
Targeting a subscriber base of 30,000 copies, Dinakaran has lined up a host of promotional activities. The daily has taken spots in SFM and Red FM besides banners, hoardings, TV ads and print ads. With the considerable amount of Tamil speaking audience being present in the market, Dinakaran expects a good growth and revenue potential.
Apart from offering the Mumbai edition to national advertisers, the daily will also be talking to local advertisers and hopes to generate good revenue from local ads as well.
RMR Ramesh, COO, Dinakaran, said, “Dinakaran as a newspaper is growing in stature and numbers. The agencies have also realised the potential of the daily as a media vehicle and are turning the spotlight on the paper, which is a good sign. The figures thrown up by the latest ABC is also very encouraging.”
With the latest ABC certifying a circulation of 1,012,243 copies, Dinakaran, the Tamil daily from the Sun Network Group, has not only retained its No. 1 spot but has also become the first and only Tamil daily to cross the one-million mark.
Daily Thanthi to launch Mumbai edition on September 5