After the successful launch of the Amritsar and Jalandhar editions, the Bhaskar Group is all set to add another feather in its cap with the launch of the Ludhiana edition of Dainik Bhaskar in the near future. It is expected to cater to the 18-lakh populace in and around Ludhiana.
Dharmendra Atri, GM, Dainik Bhaskar, Punjab, said, “Dainik Bhaskar broke all records after its launch in Amritsar and Jalandhar in October last year. It is worthwhile to note that 85 per cent of the subscribers had paid the annual subscription in advance.”
Atri further said that the Group expects to repeat the success of the Amritsar and Jalandhar launches, in terms of the profile of the subscribers. He said, “As per the IMRB readership survey, Dainik Bhaskar subscribers belong to an affluent group, 57 per cent are in the age group of 19-44, and almost all own either a two-wheeler or a four-wheeler.”
Sanjeev Kotnala, AVP and National Head-Communication, Bhaskar Group, said, “It is important to note that the Bhaskar Group’s entry in a new territory has always led to a market expansion by increasing the readers’ base for the Hindi newspaper category. In addition, our experience in the last eight months in the Amritsar and Jalandhar markets is helping us fine tune the product for Ludhiana, thus successfully completing the Jalandhar, Amritsar and Ludhiana triangle.”