Advertising trends in Women’s magazines during Jan-Sept 2006: AdEx study

Advertising trends in Women’s magazines during Jan-Sept 2006: AdEx study

Author | exchange4media News Service | Monday, Nov 20,2006 8:54 AM

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Advertising trends in Women’s magazines during Jan-Sept 2006: AdEx study

The women’s magazines genre saw a 31% rise in ad volumes in Jan-Sept ’06 over Jan-Sept ’05. Women’s Monthlies garnered 54% share of ad volumes in Jan-Sept ’06, with English language magazines having the highest share. Independent Retailers topped category advertising in women’s magazines while HLL and L’Oreal topped the list of advertisers.

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