Advertising in the Ice-creams category on Print Advertising registers a 75% growth in 2003 compared to 2000
Print advertising for ice-creams has skyrocketed by 75 per cent in three years, finds an AdEx India survey. Advertisers prefer English, Gujarati and Hindi publications - that make up for 80% of the total ad-spends in this category. Excerpts….
Our typical marketing budget is usually 10 per cent of the topline spend