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Advertising in the Ice-creams category on Print Advertising registers a 75% growth in 2003 compared to 2000

28-June-2004
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Advertising in the Ice-creams category on Print Advertising registers a 75% growth in 2003 compared to 2000

Print advertising for ice-creams has skyrocketed by 75 per cent in three years, finds an AdEx India survey. Advertisers prefer English, Gujarati and Hindi publications - that make up for 80% of the total ad-spends in this category. Excerpts….

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