ADS Group will be launching a national educational daily newspaper ‘Shiksha News’ on August 15, 2012.
Targeted at students, the paper will cover news and issues related to education. It will be in English and Hindi.
Speaking to exchange4media, Suraj Deshpremi, Director, Shikha News said, “Shiksha News will be different from other newspapers as it will cover each and every aspect of the education sector and will target primary schools to universities. As per our research, there is no newspaper that is reaching out to students on a daily basis and if there is any, then it is a paper or supplement that comes out on a weekly or fortnightly basis.”
The cover price of the newspaper will be Rs 2. The paper will have 16 pages – all in colour. Going forward, depending on reader response, the number of pages might be increased.
Given the young target audience, the newspaper will carry ads related to bicycles, motorcycles, chocolates and confectionaries, fashion, and so on. The paper will be targeting teachers, professors, schools, colleges and universities. It will also push for institutional sales.
Shiksha News will be circulated in Delhi-NCR, Mumbai, Gujarat, Uttar Pradesh, Haryana, Madhya Pradesh and Maharashtra.
The newspaper has its head office in Chattarpur, Delhi but will soon be shifting to a bigger office in Kaushambi, Ghaziabad.
ADS Group runs news website ‘news4education’.